Industry News, Ink Manufacturers News

Why Adding Sublimation to a Decorating Business Can Be a Smart, Profitable Move

Adding a complementary decorating technology opens new doors for revenue.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Small-business owners, particularly in the product decoration industry, are continually facing the challenge of gaining a steady flow of work and customers to keep their shops running smoothly and balance sheets in the black. Adding a complementary decorating technology opens new doors for revenue. For those in the screen printing, heat transfer, embroidery, awards and engraving, sign or print-on-demand business, adding sublimation technology is a great solution to expand into new markets and gr...

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